In the past, we’ve looked at a lot of different aspects of branding. After doing a lot of research recently, I dawned on me that I may have skipped over an important distinction – just what your brand is. Often, when I say brand, people tend to assume that I’m referring to their logo – […]
Starting today we’re going to build a fictitious comic – and we want your ideas and feedback! Then I’ll compile all the information and build the brand through a series of videos that will be featured here on the Webcomic Alliance website. The idea is that then you’ll be able to see how you use […]
Comic Brand-Aid Follow-Up: How Sweet It Is/Madbury I first reviewed Scott Jenkin’s ‘How Sweet It’ with our first Brand-Aid article. Then I re-reviewed Madbury after Scott expressed on Twitter “I’ve been in branding hell since @RicktheStick band aided my comic”. Today is the conclusion of the hard work by Scott on his site, which I […]
Comic Brand-Aid Follow-Up: How Sweet It Is/Madbury I first reviewed Scott Jenkin’s ‘How Sweet It’ with our first Brand-Aid article. Earlier this week, Scott made a comment on Twitter “I’ve been in branding hell since @RicktheStick band aided my comic. Still feeling my way around w/ concepts”, I thought it would be a great chance […]
In this article I’m reviewing these banners in the context of building your brand. It’s not enough to think of your banners as a single hit or miss opportunity. Your impressions matter. It’s important that you take advantage of that split second that your banner catches an eyeball or two.
In my opinion, the site is counteracting his strength. Part of Bearman’s appeal is the commentary that accompanies the cartoon, so the ideal situation would make reading that commentary easy.
…one thing I don’t touch on in my review, but should be noted is that your artwork inherently has a LOT to do with your brand. Most often, each artist brings their unique talents and style to their comic which is a distinguishing factor and an integral part of your brand.
Today’s volunteer is Liliy of ‘The Adventures of Wiglaf and Mordred‘. Liliy’s ‘About’ page says “The Adventures of Wiglaf and Mordred is a comic I created while taking two British Lit classes at the same time. Before I knew it, I had created two characters based on my favorite characters and there you go – […]
Branding. What do you care about branding? If you’re planning on a future in comics or webcomics – you should care a whole lot. Sure it’s another “business” aspect we’re telling you to be aware of – but that doesn’t mean it can’t be creative. This week we’ll take our second practical look at branding […]
As a general rule, if you’re slowing down the process of absorbing and comprehending your brand, you’re doing it wrong.
This is an ongoing series where we take a look at the concept of branding and how it applies to your comic.
When you first started writing, drawing and posting your webcomic, you may not have given the idea of branding yourself as a creator much thought. You just wanted to CREATE a comic, tell a story, make people laugh, express yourself through sequential art. Maybe the idea that this could be a financially profitable business […]
As webcomics became a viable way to build an audience and earn a living, things like SEO, social media and a great website were a great way to set yourself apart from other comics. In fact, SEO was really good to invest in when comics were unique to the web space. Unfortunately, webcomics are not […]
With all the video being bandied about on the site, I didn’t want to be left out. So I gave it a try! In this 13 minute video, we’ll look at some of the basic elements in building your logo. I’m on a Mac using Illustrator in CS5, but you don’t need those tools to […]
While some of the feedback on the branding articles has been great, I thought it would be useful if we took a step back and got a little more general, than the specific recommendations I’ve been giving in the ‘Comic Brand-Aid’ series. These are general tips and not a scientific formula – you may come […]